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US Office +1 (816) 616 2298
Main Campus +39 06 9762 5083
info@romecityinstitute.com
A B.S. university major that pairs the fundamentals of business and marketing with a grounding in political science and global affairs — built for students who want to understand how markets, brands, and institutions actually move in a connected world.
Global Business & Marketing is built around three complementary minors. Together, they train students to think commercially, communicate persuasively, and understand the political and institutional context markets operate in.
The operational and financial core of the major — how organizations are managed, financed, and held accountable.
How brands are built, positioned, and measured — from foundational theory through applied research and analytics.
The institutional and policy lens — understanding the governments, organizations, and public forces that shape global markets.
The combination of business, marketing, and political science reflects how commercial decisions actually get made today — alongside regulation, public policy, and international relationships. Graduates are prepared to work across a wide range of industries where those forces intersect.
Import/export, global supply chains, and cross-border business operations.
Agencies, in-house brand teams, and marketing analytics functions.
Public affairs, policy analysis, and government relations roles.
NGOs, international institutions, and mission-driven organizations.
Finance, banking, and corporate strategy functions across sectors.
Strategy consulting, market research firms, and analytics teams.
The major’s blend of business, marketing, and political science maps onto a wide range of entry-level career paths — on its own, or as a strong foundation for graduate study in business, law, or public policy.
Planning and executing brand and campaign strategy.
Supporting global operations, expansion, and market entry.
Turning consumer and market data into strategy.
Bridging business interests with public policy and regulation.
Managing cross-border logistics, vendors, and partnerships.
Assessing how policy and political change affect markets.
Running programs and partnerships for mission-driven organizations.
Managing messaging, PR, and stakeholder communication.
A four-year plan built with Jacksonville University, our School of Record. Course order can shift slightly by catalog year and individual placement, but this is the standard path from first semester to graduation.
| Course | Prerequisites | Cr |
|---|---|---|
| JU 189 First-Year Seminar | — | C 3 |
| HIST 150 The Modern World | — | C 3 |
| ITA 101 Italian I | — | C 3 |
| ENG 103 Introductory Writing | C- minimum | C 3 |
| ECON 201 Principles of Macroeconomics | C minimum | C 3 |
| Course | Prerequisites | Cr |
|---|---|---|
| MART 276 Italian Cinema (Fine Arts) | — | C 3 |
| ITA 102 Italian II | ITA 101 | C 3 |
| MATH 112 Modern Applications of Math | (MATH 104), C min | C 3 |
| ENG 203 World Literature / Eng. Lit. | ENG 103, C- min | C 3 |
| POL 208 International Politics | Wave Requirement | C 3 |
| Course | Prerequisites | Cr |
|---|---|---|
| ECON 202 Principles of Microeconomics | — | M 3 |
| MGT 301 Principles of Management | — | M 3 |
| MKG 301 Principles of Marketing | — | M 3 |
| MGT 308WS Business Communication | Satisfies WI/SI; ENG 103 C min | C 3 |
| DSIM 203RI Business & Economic Analysis | Tech Req., 29+ cr / Soph. standing | C 3 |
| Course | Prerequisites | Cr |
|---|---|---|
| Lab Science BIOL, CHEM, ENV, MSC, or PHYS | — | C 4 |
| PHIL 212 Ethics | — | C 3 |
| MKG 331 Advertising Management | MKG 301 | M 3 |
| POL 205 American National Government | — | M 3 |
| ACCT 201 Principles of Accounting I | — | M 3 |
| Course | Prerequisites | Cr |
|---|---|---|
| ACCT 202 Principles of Accounting II | ACCT 201 & MATH 112/110/140, C min | M 3 |
| DSIM 201 / MATH 205 Business Statistics | — | C 3 |
| FIN 301 Corporate Finance | ACCT 201 & ECON 201 | M 3 |
| POL 310 Public Policy (or POL 300+) | — | M 3 |
| MKG 341 International Marketing | MKG 301 | M 3 |
| Course | Prerequisites | Cr |
|---|---|---|
| POL 301 International Organizations (or POL 300+) | — | M 3 |
| MGT 320 Leadership | — | E 3 |
| POL 300+ Political Science Elective | — | M 3 |
| IS 300+ International Studies Course | Junior status, Lit. & History core | E 3 |
| Elective | — | E 3 |
| Course | Prerequisites | Cr |
|---|---|---|
| HUM 300+ Humanities Course | ENG 103 & Lit. core requirement | C 3 |
| Elective | — | E 3 |
| MGT 321 The Legal Environment of Business | ENG 103, C minimum | E 3 |
| INB 303 Competing in the Global Environment | — | E 3 |
| MKG 435 Marketing Research & Analytics | MKG 301, DSIM 201 | M 3 |
| Course | Prerequisites | Cr |
|---|---|---|
| ECON 411 International Economics | ECON 201, 202 | E 3 |
| ECON 410 Economic Globalization | ECON 201, 202 | E 3 |
| Elective | — | E 3 |
| Elective | — | E 3 |
| Elective | — | E 3 |
This four-year plan is a guide. For full degree requirements, consult the academic catalog. The curriculum shown above is an example only and is subject to change for each student based on their individual needs.
Are you ready to become a Rome City Lion?
At Rome City we are looking for students who are willing to think outside the box and prepare themself for a professional journey in a rapidly changing world.