Master in Sports Management & Coaching - Rome City Institute
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Rome City Institute Sports Management & Coaching students
Graduate · Master’s Degree

Master in Sports Management & Coaching

Where Sports Leaders Learn. Our 1-year master’s program is designed for those who want to pursue a successful career in the sport industry — reshaping the typical sports management degree around the modern trends that have transformed the business of sport.

Sports Management Coaching Sports Science
Accredited by the Italian Ministry of Education, Universities and Research (MUR) — Full-Time, On Campus, 1-Year Program
Overview
A Dual Focus on Management & Coaching

Our 1-year master’s program in Sports Management & Coaching is designed for those who want to pursue a successful career in the sport industry. We have reshaped the typical sports management degree according to the modern trends which have completely changed the approach to this industry — combining the business side of sport with the science of coaching.

Learning Outcomes

  • Lead with vision in sport organizations — develop leadership and managerial skills to guide teams, clubs, and organizations at both the professional and amateur levels.
  • Master the business of sport — understand the economics, marketing, sponsorship, and event management that drive the global sports industry.
  • Apply data-driven decision making — leverage performance metrics, analytics, and market research to enhance coaching methods and business operations.
  • Integrate sports science and coaching theory — apply principles of physiology, psychology, and performance training to support athletic development.
  • Manage international and cross-cultural teams — navigate and lead diverse teams in global sports settings, building strong interpersonal and intercultural communication skills.
The Program
Three Tracks, One Global Skillset

The Master is structured into three complementary tracks — Sports Business & Management, Coaching & Sports Science, and Analytics & Global Competency — blending classroom theory with hands-on, project-based learning.

01

Sports Business & Management

The legal, financial, and commercial foundations that drive clubs, federations, and sport organizations worldwide.

  • Sports Management – Law and Finance
  • Sports Management – Events & Marketing
  • Entrepreneurship and Innovation in Sports
02

Coaching & Sports Science

The physiological, psychological, and methodological tools behind elite coaching and athletic performance.

  • Sports Science and Nutrition
  • Italian Sports Methodology I & II
  • Sports Psychology – Leadership and Performance
03

Analytics & Global Competency

The data fluency and language skills needed to operate in an international sports environment.

  • Sports Analytics
  • Italian I & II
  • Dissertation
Why Choose This Master
Built for Leaders On and Off the Field

A program designed for those who want a competitive edge in both the business side of sports and the science of coaching — taught in one of the world’s most historic and sport-obsessed cities.

A Dual Focus: Management & Coaching

Gain a competitive edge by mastering both the business side of sports and the science of coaching — ideal for those who want to lead on and off the field.

Study in the Heart of Rome

Live and learn in one of the world’s most iconic cities, surrounded by history, culture, and world-class sports institutions.

American Education, European Experience

Earn a degree rooted in the American academic tradition while benefiting from the cultural richness and professional opportunities of Europe.

Learn from Industry Experts

Our faculty includes experienced coaches, sport directors, and business professionals who bring real-world insight into every lesson.

Hands-On, Practical Learning

Go beyond theory with internships, fieldwork, and project-based learning that prepare you for the demands of the global sports industry.

Global Network, Local Impact

Connect with peers and professionals from around the world — and gain access to top sports organizations, clubs, and federations in Italy and abroad.

Career-Ready from Day One

Whether you aim to coach elite athletes, manage teams, organize major events, or lead sport organizations, this master sets you on the path to success.

Program Structure
Curriculum

A one-year academic program divided into Fall (September–December) and Spring (January–May) semesters. Students may start in either semester. Course order can shift slightly by intake and cohort.

1 Year
Duration
Full-time, on campus
2
Semesters
Fall or Spring intake
MUR
Accredited Degree
Italian Ministry of Education

Fall Semester Courses

CourseTrack
Sports Management – Law and FinanceMGT
Sports Science and NutritionSCI
Italian Sports Methodology ISCI
Italian ILANG
Entrepreneurship and Innovation in SportsMGT

Spring Semester Courses

CourseTrack
Sports Management – Events & MarketingMGT
Italian Sports Methodology IISCI
Sports Psychology – Leadership and PerformanceSCI
Sports AnalyticsMGT
Italian IILANG
DissertationMGT

This calendar reflects a recent intake; exact dates may vary for future cohorts. MGT = Sports Business & Management, SCI = Coaching & Sports Science, LANG = Italian Language.

Admissions
Requirements & Path to Admission

Admission Requirements

  • Bachelor’s degree in any discipline — no sports management background required
  • A strong motivation to pursue a career in the sport industry
  • English proficiency for non-native speakers: minimum B2 level, as all courses are delivered in English

Your Path to Admission

  1. 1Apply Submit your free online application.
  2. 2Schedule a Call Speak with one of our admission counselors.
  3. 3Send Documentation We evaluate your academic and professional profile.
  4. 4Receive Your Offer Get your official offer, including any scholarship.
  5. 5Commit Sign your paperwork and secure your spot at Rome City.
All applicants are automatically considered for partial scholarships, which may reduce the cost of the program. Evaluations are based on academic performance, professional experience, leadership potential, and extracurricular involvement. Athletes are also evaluated for athletic scholarship opportunities.
Career Paths
Where Our Graduates Go

Ideal for professionals aiming to advance into leadership roles across the global sports industry — in clubs, federations, agencies, and sport organizations worldwide.

Athletic Director

Sports Coach

Sports Marketing Manager

Sports Events Manager

Sports Sales Manager

Sports Federation PR Manager

Sports Promoter

Faculty
Learn From a Top-Class Faculty

Our faculty consists of experienced coaches, sport directors, and business professionals who bring real-world insight into every lesson — connecting theory with the day-to-day realities of the sports industry.

Experienced Professors

Work with industry experts to obtain crucial professional experience, challenging students on both soft and hard skills through a transdisciplinary approach.

International Guest Speakers

Some of the most prominent figures in the sports business industry join class sessions, adding perspectives and insight from their own successful careers.

Real Projects

Students are exposed to group projects, presentations, and internship opportunities — getting engaged with real work as part of the learning phase.

Isaiah Rowe, Master in Sports Management & Coaching Student Ambassador
Meet Your Student Ambassador

“Coming into an environment like this you really don’t know what to expect but the staff and coaches make you feel as comfortable and at home as possible while still pushing you to be someone great for your future career. Playing here has also added to the amazing experience — Italy’s rich soccer culture bleeds into everything they do, and the diversity of students from other countries gives you a new love for the game. It’s been such a rewarding experience.”

Isaiah Rowe
MSP Student ’25 · Soccer

Ready to lead the game from the heart of Rome?

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