Master in Sports Management & Coaching
Live and study in Rome and discover the winning strategies of the Sport Industry. Connect with clubs, agencies, and international professionals during your degree.
Overview
15.000€
Additional Information
- Intakes
- September & January
- Duration
- 9 Months
- Location
- On Campus, Rome
- Accredited
- Italian Ministry of University and Research (MUR)
Our 1-year master’s program in Sports Management & Coaching is designed for those who want to pursue a successful career in the sport industry. We have reshaped the typical sports management degree according to the modern trends which completely changed the approach to this industry.
Our Partners
Our Partners:
The Master in Sport Management is designed to train professionals capable of leading the evolution of the sports industry by combining strategic vision, managerial skills, and a keen awareness of the sector’s major transformations.
My experience as a professional coach, with a strong specialization in women’s sports, gives the Master a clear identity: inclusion, innovation, and the promotion of sport in all its forms. In Italy and around the world, women’s sport today represents both an extraordinary challenge and opportunity.
From the governance of Clubs and Federations to marketing, from sponsorships to media, and including legal and financial aspects, the program is enriched by case studies and insights from top-level executives. A Master’s program designed for those who want to shape the future of the sport business.
Antionio Cincotta
Director Master in Sport Management & Coaching
Learning Outcomes
Leadership in Sport Organizations
Guide teams and institutions with clarity and ambition. Develop the skills to inspire, manage, and lead in dynamic and high-pressure environments. Learn how to build strong organizational cultures and drive sustainable success.
Business Acumen in Sports
Understand revenue streams, marketing strategies, sponsorship dynamics, and event planning. Gain a comprehensive view of the sports ecosystem and how business decisions impact performance.
Coaching Integration
Explore how evidence-based approaches can elevate individual and team performance. Integrate mental conditioning, recovery science, and leadership techniques into your coaching style.
Cultural Competence
Collaborate with teams and athletes from diverse international backgrounds. Build the interpersonal skills needed to lead across cultures with respect and understanding.
$18
million in scholarships
INTERNATIONAL ENVIRONMENT
ITALIAN ACCREDITED DEGREE
95%
Graduation Rate
Why Choose Our Master in Sports Management and Coaching?
1. A Dual Focus: Management & Coaching
Gain a competitive edge by mastering both the business side of sports and the science of coaching—ideal for those who want to lead on and off the field.
2. Study in the Heart of Rome
Live and learn in one of the world’s most iconic cities, surrounded by history, culture, and world-class sports institutions.
3. American Education, European Experience
Earn a degree rooted in the American academic tradition while benefiting from the cultural richness and professional opportunities of Europe.
4. Learn from Industry Experts
Our faculty includes experienced coaches, sport directors, and business professionals who bring real-world insight into every lesson.
5. Hands-On, Practical Learning
Go beyond theory with internships, fieldwork, and project-based learning that prepare you for the demands of the global sports industry.
6. Global Network, Local Impact
Connect with peers and professionals from around the world—and gain access to top sports organizations, clubs, and federations in Italy and abroad.
7. Career-Ready from Day One
Whether you aim to coach elite athletes, manage teams, organize major events, or lead sport organizations, this master sets you on the path to success.
Meet Your Student Ambassador
'My time at the Rome City Institute has been nothing short of extraordinary. What sets this experience apart is the genuine care and dedication of the staff—they don’t just guide you; they truly invest in your growth and success.
Living in Rome and embracing Italian culture has been a beautiful adventure, filled with moments that have challenged and inspired me in ways I never expected. This isn’t just a program; it’s a journey that shapes you both inside and out. I leave with unforgettable memories, newfound confidence, and a deeper appreciation for everything I’ve learned. Highly recommend it to anyone ready to take on an experience like no other.'
Isabella Fernanda Pinto - Class of ‘24 
Our Curriculum
- Sports Management - Law and Finance
- Sports Science and Nutrition
- Italian Sports Methodology I
- Italian I
- Entrepreneurship and Innovation in Sports
- Sports Management - Events & Marketing
- Italian Sports Methodology II
- Sports Psychology - Leadership and Performance
- Sports Analytics
- Italian II
- Dissertation
Ideal for professionals aiming to advance into the following career paths:
- Athletic Director
- Sports Coach
- Sports Marketing Manager
- Sports Events Manager
- Sports Sales Manager
- Sports Federation PR Manager
- Sports Promoter
Learn from a Top Class Faculty
Experienced Professors
Work with industry experts to obtain crucial professional experience. We want to provide our students with knowledge that comes from real experience. Our professors’ primary goal is to challenge students on soft and hard skills, providing a transdisciplinary approach and engaging participants to solve complex problems.
International Guest Speakers
Our guest speakers are some of the most prominent figures in the business industry. They add different perspectives and specific notions coming from their successful background and expertise.
Real Projects
Getting engaged with real work is an important step of the learning phase. Our students are exposed to group projects, presentations, and internship opportunities
Housing
Rome City Institute provides a unique opportunity to add centrally located accommodations for an additional cost. Our apartments are situated in some of the most vibrant and prestigious areas of Rome, allowing students to live just steps away from historic landmarks, cultural sites, and the city’s dynamic daily life. This option offers not only comfort and convenience, but also the chance to experience Rome as a true resident throughout your academic journey.
Everything You Need to Know About Our Graduate Programs
We offer specialized 1-year graduate programs in Business Administration and Sports Management & Coaching all designed to equip students with the advanced skills needed to excel in their careers.
Yes, our graduate programs are accredited by the Italian Ministry of Education, ensuring the highest academic standards and global recognition of your degree.
Our programs combine academic rigor with real-world applications, featuring top professionals as professors who teach through case studies, hands-on projects, and practical experiences. Students also benefit from studying in the cultural and historical hub of Rome.
Our graduate programs are designed to be completed in one year, offering an intensive and immersive educational experience.
The curriculum includes core courses in your chosen field, complemented by practical learning experiences such as case studies and industry projects. This approach ensures you gain both theoretical knowledge and practical expertise.
Our faculty consists of top industry professionals and experts who bring real-world insights and experiences directly into the classroom, providing students with valuable connections and practical knowledge.
Graduates from our programs are well-prepared for leadership roles in their respective fields, whether in international business, sports management, or other industries. The skills and networks you develop will help you excel in a global professional environment.
Absolutely! Through our programs, you’ll engage with industry leaders, attend networking events, and participate in collaborative projects, giving you access to a wide range of professional connections.
Our programs are intensive but structured to be manageable within one year, allowing you to fully immerse yourself while maintaining a balance with other responsibilities.
You can start your application by visiting our website, where you’ll find detailed information on requirements, deadlines, and the step-by-step process to join our programs.
15.000€
Additional Information
- Intakes
- September & January
- Duration
- 9 Months
- Location
- On Campus, Rome
- Accredited
- Italian Ministry of University and Research (MUR)
